The Metaverse continues to evolve from being merely a virtual universe for buying/selling land or customizing avatars into the new center of digital public space. The latest and most striking example of this evolution has come from the world of sports. The Italian Serie A League made history by pushing technological boundaries to broadcast the Milan – Fiorentina match live on the Metaverse.
First Live Match Experience in Virtual Stands
This event, a turning point for the football world, took place in the dedicated Serie A room within the popular Metaverse platform “The Nemesis.” This broadcast holds the distinction of being the world’s first football match watched live via the Metaverse.
Users did not just watch the match; they also became part of interactive experiences in this immersive world, such as opening their own shops, purchasing houses, and acquiring land.
Collaboration of Tech Giants: ConsenSys and The Nemesis
A strong technological infrastructure lies behind this historic broadcast. The project was brought to life through the collaboration of two giant names to bring Italian teams into the virtual universe:
- ConsenSys: Provided the infrastructure with its expertise in blockchain technology.
- The Nemesis: Hosted the event as a gaming and virtual experience platform.
Serie A CEO De Siervo: “Innovation is a Necessity”
Serie A CEO Luigi De Siervo emphasized that this move was not just an experiment but part of the league’s modern vision, stating:
“We decided to swiftly broadcast a football match in the Metaverse because we believe that pushing the boundaries of technological innovation is crucial for a modern organization like Serie A.”
Why Is This So Important? (Editor’s Note)
This development is a critical signal regarding the Future of Broadcasting. It symbolizes the transition from passive viewership to interactive fandom. In 2025 and beyond, a new economy is emerging where fans unable to attend the stadium can eliminate physical distances and support their teams as if they were “on the pitch.”
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